“Say it well.”
You have a business, a vision.
It's just not fully articulated.
That salient story has yet to surface…
Strategic brand words
For:
-
Seeking a position that drives messaging.
-
Wanting more firepower and a ‘second brain’ ally.
-
Building frameworks that secure organisational buy-in.
-
Renewing relevance in competitive markets.
-
Wanting an outside view into a client’s internal identity to inform strategic thinking.
A secret weapon to enhance the delivery of brand-aligned strategy. -
Wanting to turn vision into a market-defining position.
We’re going upstream to define what sets you apart
and understand the invisible forces and instincts
that shape your mission
and give clarity to your market position.
Unpacking
Mission and manifesto
Brand blueprint
Promise and proposition
Strategic design narrative
Employee engagement theme
Market-facing endline
Imagine your brand on a page, to steer your business and reel in your brand team.
Jump into my Upstream Swim™ to start navigating your way forward >>
Cogent clarity
-
Aligns people, sharpens focus, and helps with decision-making.
Unified around a "rallying cry", a "shared understanding" turns an organisation into a cohesive body executing on one narrative. -
Messaging to live beyond shorter-term tactics to build loyalty and a sense of constancy.
Winning "hearts and minds" can build trust over time, where teams don’t just buy or work for the brand; they believe in it. -
Helps distinguish business brands and stand for something useful, relevant and needed.
-
Leading with purpose can create a sense of meaning and belonging.
An ambitious, inspiring narrative draws in prospects, talent, and partners who want to be part of something.
This gravitational pull can make you a category leader. -
A well-articulated position sets a unique, defensible position - your moat - that is hard to encroach upon and replicate.
Why it may matter
